Leejam Sports Company is a Saudi joint stock company that manages and operates sports centers within and outside the Kingdom of Saudi Arabia. Founded in 2008, it has established itself as the largest fitness operator in the region. In 2018, the company was officially listed on the Saudi Stock Exchange (Tadawul) under the ticker symbol 1830. The company’s capital is SAR523.8 million, reflecting its strong financial foundation and continuous expansion in the health and wellness industry.
History and Establishment
Leejam Sports Company was founded with the aim of providing modern fitness facilities to a growing population seeking health and lifestyle improvements. Since its inception in 2008, the company has steadily expanded its Fitness Time network, offering specialized centers for both men and women. The public listing on the Tadawul in 2018 marked a major milestone, attracting investors and strengthening the company’s regional leadership.
Operations
The company operates from its headquarters in Riyadh, Saudi Arabia, and has developed a wide presence through Fitness Time centers across multiple cities. By combining advanced sports equipment, professional training programs, and customer-focused services, Leejam Sports Company has become a pioneer in the Middle East’s fitness sector.
Beyond Saudi Arabia, the company also maintains branches in the United Arab Emirates and has announced plans to expand into other Middle Eastern and North African countries. This regional vision aims to strengthen its market share and position as a leader in health and fitness.
Fitness Time Centers
As of March 31, 2023, the Fitness Time network included 160 sports centers located across 28 cities in Saudi Arabia and the UAE. These centers cater to a diverse customer base by offering different membership categories and specialized services.
Leejam Sports Company operates under eight brand names within its network:
- Fitness Time Plus
- Fitness Time
- Fitness Time Pro
- Fitness Time Ladies Plus
- Fitness Time Ladies
- Fitness Time Ladies Pro
- Fitness Time Ladies Xpress
- Fitness Time Xpress
This wide range ensures that both men and women have access to tailored fitness solutions, whether they seek premium experiences, professional training, or convenient express facilities.
Financial and Market Position
Leejam Sports Company’s listing on Tadawul has enhanced its visibility among regional investors. With a strong capital base of SAR523.8 million, the company continues to invest in expansion, new equipment, and innovative health services. Its presence across Saudi Arabia and the UAE positions it as a central player in the Middle East’s fast-growing sports and fitness industry.
Future Expansion
Looking ahead, Leejam Sports Company intends to expand further into the MENA region, aligning with Saudi Arabia’s Vision 2030 goals of promoting health, fitness, and active lifestyles. With increasing awareness of health and wellness in the region, the company’s strategy focuses on accessibility, inclusivity, and innovation in fitness services.
