Faraday Future (FF) recently hosted a significant Co-Creation Delivery Ceremony in Dubai, celebrating the handover of the FX Super One to soccer legend Andrés Iniesta, who becomes the first global owner and Developer Co-Creation Officer of the vehicle. The event marks a pivotal moment for Faraday Future and FX’s strategy in the Middle East, positioning the FX Super One as a trailblazer in the region’s shift towards AI-driven electric mobility.
A Milestone in FF’s Middle East Operations
The ceremony, which took place on November 27, 2025, was attended by key figures, including FF Global Co-CEO Matthias Aydt and Tin Mok, Head of FF Middle East. Morris Gao, Head of UES and Government Affairs for FF Middle East, also joined the event. This marks the transition of FF and FX into the product delivery and revenue phase in the Middle East, setting the foundation for future sales.
For Andrés Iniesta, the occasion symbolizes a significant personal and professional milestone. “It’s an honor to be the first global owner and Co-Creation Officer of the FX Super One,” Iniesta commented. “This step signifies not only owning a first-class EAI-MPV but also embracing the new era of AI mobility.”
The FX Super One’s Impact in the Middle East
FF and FX aim to disrupt the Middle East automotive market with the FX Super One, which is available in two powertrain options: the AIHER and the upcoming AIEV. The AIHER Max edition, which was the first model introduced in the region, comes with a price tag of AED 309,000 (approximately USD $84,000). Within 48 hours of its launch, the company received over 200 preorders for the vehicle.
As part of the Middle East Three-Pole Strategy, FF aims to become a leading force in the region’s MPV segment. The FX Super One is positioned as the first electric vehicle (EV) to bring AI-driven and green mobility solutions to the market. FF plans to expand its delivery efforts, targeting broader markets in the UAE and eventually the wider Middle East region.
Transition to Revenue Generation
According to Matthias Aydt, the event signifies the company’s official shift from the operational phase into the revenue phase. “The delivery to Iniesta is an important milestone in FF’s global strategy. It marks the beginning of FX Super One deliveries in the UAE and lays the groundwork for future sales in the region,” he said.
FF’s Global Automotive Bridge Strategy is expected to accelerate with the FX Super One, as the company expands its co-creation initiatives with Andrés Iniesta. This collaboration will play a key role in bringing the Middle East into the forefront of the AI-MPV mobility era.
Faraday Future’s Vision for the Future
FF, headquartered in California, has always aimed to redefine the automotive industry by focusing on user-centric, technology-first, and smart driving experiences. Their flagship model, the FF91, embodies this vision, offering luxury, innovation, and performance. With the introduction of the FX Super One, FF targets a broader market by offering vehicles with state-of-the-art technology at more affordable prices.
The company’s strategy involves expanding the production and delivery of the FX Super One while ensuring that their AI-driven technology aligns with the demands of modern consumers seeking sustainable transportation solutions. FF’s continued commitment to green mobility and AI-driven vehicles promises to be a game-changer for the automotive landscape.
