Branded residences are experiencing rapid growth in the UAE’s luxury real estate market, with Dubai leading the way. As global brands reshape the residential landscape, high-end homes linked to automotive, lifestyle, and hospitality brands are seeing significant transaction volumes and sharp price premiums.
Surge in Branded Residences in Dubai
According to the CBRE Research’s UAE Branded Residences Report 2025, Dubai has recorded a 26% year-on-year increase in branded residences transactions. Over 7,700 units were sold in the first nine months of 2025, with total sales reaching nearly AED50 billion, a 51% rise from the previous year. Branded homes are commanding an average premium of 64% compared to non-branded properties in the same areas.
Growth in Abu Dhabi and Ras Al Khaimah
While Dubai remains the dominant market, Abu Dhabi is witnessing growth driven by exclusivity and limited supply. In the first three quarters of 2025, branded residence transactions in the capital surged by 126%, particularly in areas like Saadiyat and Yas islands, where buyers are paying an average premium of 87%. This trend is expected to continue, with branded homes projected to make up 18% of Abu Dhabi’s residential deliveries by 2029.
Ras Al Khaimah, often considered the UAE’s fastest-growing branded residences market, is seeing a surge in investor interest, particularly around Al Marjan Island. Branded units are expected to make up 54% of new supply by 2030, driven by luxury tourism developments such as the Wynn Al Marjan Island resort.
Branded residences in the UAE are reshaping the luxury property market, fueled by global brands and investor demand. As wealth migration continues and new branded projects rise, the UAE’s luxury real estate landscape will continue to evolve, attracting both regional and international buyers.
